Lurnist

Michaels & Associates - Instructional Design and Training Consulting Firm

May 29, 2020 Season 1 Episode 7
Lurnist
Michaels & Associates - Instructional Design and Training Consulting Firm
Chapters
Lurnist
Michaels & Associates - Instructional Design and Training Consulting Firm
May 29, 2020 Season 1 Episode 7

Michaels and Associates is made of learning architects, strategists, developers, solving business problems. On time, under budget, with a smile.

In a nutshell, they create training. Through investigation of their clients’ needs, they gather existing materials and tailor learning solutions that add direct value to clients and their learners.

Sherry Michaels has been a learning and business professional in technical and softskills training for over 35 years. For 22 of those years she has owned and run a successful custom learning company, Michaels & Associates.

Most talented people are lifelong learners. She loves working with them, observing their triumphs and learning lessons, watching them create and tackle the seemingly impossible. Everything Sherry does is focused on giving people the tools to contribute to businesses and their lives in their own way.

We discussed many important topics about what Michaels and Associates does for their clients and learned how you not only need to have the technical skills but you also need to be able to understand your client's needs.  

Not only do they have 35+ years experience in training, instructional design and e-learning, but they are completely client focused. I learned two things during this interview:
1. They spend the time up front to ensure they understand exactly what the client needs - even if that means it is NOT training.
2. They ensure there are frequent feedback loops with the client throughout development...

If you want to hear first hand how a firm uses best practices to deliver HIGH quality learning development you must listen in on this episode!

Hilary Buchholz / Director of Media

Jean Reith / Senior Instructional Designer

Follow Michaels & Associates on LinkedIn, Facebook and Twitter.

Show Notes

Michaels and Associates is made of learning architects, strategists, developers, solving business problems. On time, under budget, with a smile.

In a nutshell, they create training. Through investigation of their clients’ needs, they gather existing materials and tailor learning solutions that add direct value to clients and their learners.

Sherry Michaels has been a learning and business professional in technical and softskills training for over 35 years. For 22 of those years she has owned and run a successful custom learning company, Michaels & Associates.

Most talented people are lifelong learners. She loves working with them, observing their triumphs and learning lessons, watching them create and tackle the seemingly impossible. Everything Sherry does is focused on giving people the tools to contribute to businesses and their lives in their own way.

We discussed many important topics about what Michaels and Associates does for their clients and learned how you not only need to have the technical skills but you also need to be able to understand your client's needs.  

Not only do they have 35+ years experience in training, instructional design and e-learning, but they are completely client focused. I learned two things during this interview:
1. They spend the time up front to ensure they understand exactly what the client needs - even if that means it is NOT training.
2. They ensure there are frequent feedback loops with the client throughout development...

If you want to hear first hand how a firm uses best practices to deliver HIGH quality learning development you must listen in on this episode!

Hilary Buchholz / Director of Media

Jean Reith / Senior Instructional Designer

Follow Michaels & Associates on LinkedIn, Facebook and Twitter.